!!!HAPPY 2023!!! HERE ARE OUR TAKEAWAYS FROM 2022~
1. Size-inclusivity means more than just offering up to a certain size.
In 2022, we expanded our size range to 2XL and introduced some of our most popular styles in 3XL. This year, we will be getting everything up to a 3XL and hope to introduce 4XL for some of our pieces. But that's not all! From speaking with many of you, we know that size-inclusivity is about so much more than just offering a range of sizes. It's about ensuring that diverse body types are represented in our content. It’s about truly trying to understand the plus experience and to make sure that every BODY is comfortable in our pieces. We cannot wait to be doing more of this in 2023!
2. Content and collaborations should give value and serve our community (THAT'S YOU)!
From the very beginning, our goal with KAT has been to create a positive impact on our community through our clothing. So it would only make sense for our content and partnerships to do the same! That's why it's so important to us that the content we share and the collaborations we participate in also align with our values of inclusivity, sustainability, and self-love (rather than just being a sales tool). We have already onboarded the lovely Breann, who is our new chief content creator and as a team we're dedicated to creating content for you THAT MATTERS!
In 2023, we remain committed to working with creators and brands that genuinely share our passions and values, and we have no doubt that these partnerships will bring amazing products and meaningful experiences to all of you.
3. It's okay (and even better) to release slowly and at our own pace.
2022 was a challenging year for us. We faced a lot of ups and downs as we navigated the ever-changing economic landscape and struggled with price increases. Without any outside investors, we had to focus on maintaining our cash flow and that meant that we could only release 2 new mini collections (Fur-iends & Organic Loungewear) last year. It was easy to get caught up in comparing ourselves to other businesses and feeling like we should be further along and this mindset was extremely draining and took our focus away from what truly mattered.
But through it all, we learned an important lesson: that it's okay (and even necessary) to take a step back and give ourselves time to figure things out and refocus. In 2023, we're committing to continuing to release new products at our own pace, which will allow us to serve you more authentically and consciously as a small team.
Thank you for sticking with us through the challenges of 2022 and for supporting us as we strive to grow and improve in the new year - we're so optimistic and excited or what lies ahead!
xx Linnie Tam & The KAT Team